Fri 29 May 2026, Rough Trade, Bristol

PleasureInc. is the genre-fluid musical brainchild of brothers Jesse and Louis Baker. Jaded with playing in indie bands, the Norwich based duo began formulating a new type of project in early 2021, creating music and visual content that reflected their love for hip hop, indie, pop, fashion, film and the 90s. Through aliases Kenny Pleasures and Jonny Silver, the brothers project a playful perspective in their music, pulling sounds and attitudes from the likes of Blur, Beastie Boys, easy life and Tyler, The Creator. PleasureInc. permeate personality like good cheese permeates stink. You simply cant help but take notice. It didn't take long for fans across the UK to do just that. Harnessing the mystery of their brand, the brothers built a fast online and live following, selling out venues across the country, including a packed House of Vans performance alongside Joey Valence & Brae in November 2022. The duo have continued to build on this in 2023 with a UK tour and a slew of single releases garnering 100,000+ Spotify streams. With their debut EP For the Fun of It set for release in summer, a focus on modern production techniques brings the duo closer to the hip-hop realm than previous releases: the title track channels the punky wit of Beastie Boys, whilst tracks like Joanie Loves Chachiand What's My Namepoint towards Blood Orange and Frank Ocean as the duo embrace a softer, introspective side.